Tuesday, February 15, 2011

Vuvuzelas set to raise the World Cup din

As more than 20,000 fans cheered Team India during their 38-run win over present world champions Australia in a practice match in Bangalore on Sunday, Mohali based industrialist Manpreet Singh Walia had his own reasons to be happy. With the major event associated with the game, the World Cup, starting on February 19 and the cricketing fever set to grip the nation, Walia has already dispatched more than 500 vuvuzelas and wristbands for fans in cities where matches are scheduled to be played. Sunday’s match, too, saw a large number of vuvuzelas in battle, all manufactured in the city.“We brought vuvuzelas to the Indian market last year as I was unhappy to see most of the cheering stuff being made by Chinese companies.

A friend suggested manufacturing vuvuzelas and we brought out the Indian version of the instrument that first took the world by storm during the World Cup Football in South Africa. I shipped more than 200 vuvuzelas for the India-Australia practice match and will be sending more for another practice match to be played on February 16. Once the event starts, we are expect to ship 50 vuvuzelas for every match,” says Walia, whose Hi Tech Rubber Industries had supplied more than 10,000 pieces of vuvuzelas during the 2010 Common wealth Games held in New Delhi. With the 2011 Cricket World Cup featuring more than 45 matches in the subcontinent, Walia’s company has also bagged the order to make wristbands, with personalized ones, for the official website of the event.

The Mohali based industrialist, who also manufactured sports goods for Kings XI Punjab in the last edition of the Indian Premier League, believes getting the chance to manufacture merchandise for the official website of the event was one of the unforgettable moments in his four years of entrepreneurship. “We got the order for the official website about a couple of months ago. We have made wristbands of various countries with the option of printing fans’ names on them. Besides this, we have brought a 63-cm long version of the vuvuzela, which cricket fans can personalize on their own,” says Walia.

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